<aside> <img src="/icons/star-of-life_purple.svg" alt="/icons/star-of-life_purple.svg" width="40px" /> Lead magnets are a teaser. Think of them as

• a low-risk introduction to what you offer
• your two minutes of fame in someone else’s life
• an opportunity to convert a casual fan to a curious follower

It could come in the form of an email mini-course, a series of videos, an e-book, a Twitter thread or a Notion doc. The tips you’ll see here will be universally applicable.

This is designed as an interactive exercise to help you build, check and tweak your lead magnet. I highly encourage you to type as you go along - that’s why I prepped it in Notion.

Before you get too excited, duplicate this into your own database! If you’re not familiar with how to do so with Notion, open a new tab to read Notion’s guide here.

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$$ \text {Are you ready? Let’s go!} $$

The BEST lead magnets showcase and establish your authority to a specific group of ideal customers whom you want to attract and retain in your community.

Do it right, and the time and effort spent on your lead magnet = compounds audience interest in your actual product/offer.

Do it wrong and…

• you attract the wrong crowd

• waste that time & effort and

• don’t improve sales

• Let me give you some examples…

Alright. Now I’ve given you context to think about your Lead Magnet. Let’s go! 🚀

Step 1: Let’s get our Priorities right

Step 2: Ideate your lead magnet